Good morning!
In class we learned about online shopping, mainly the advantages and disadvantages that came with it. We discussed about the kinds of things we have or would like to buy online such as clothing, skin products or shoes.
I have never shopped online before because my debit card is pretty much useless and most stores don't accept it. I could always get a card that works but the prospect of going to the bank and queuing up in line does not interest me in the slightest. So for now, I will just scroll through the online stores, add possible products to my cart and then exit the window and do some real shopping!
However, if my card did work and I could try to shop online, I might actually get obsessed with it. This is because online shops offer a bigger variety of items than what you might find at a regular store. Despite the expensive shipping fees, I think that the quality of the items more than make up for it.
If I shopped online, the first store I would hit is probably a clothing shop. They offer a lot of designs and I'd probably find myself hitting "buy" for every shirt and hoodie I see. Next, I would probably buy myself some nice shoes seeing as mine are practically worn out. Not only do online shops offer unique shoes, but they also have a wider range of colors available. You could even put in a request for a specific design or color and they will have it custom made for you in just under a week!
In the last hour of the class, we were all divided into groups and were given specific topics to write about.
We had to come up with a simple chart that had all our main ideas and supporting ideas. These main ideas had to be written as simple as possible while the supporting ideas were made up of explanations for the main point as well as evidence to support the point made. There were five of us in a group so we split ourselves into doing
- Introduction
- Body
- Main Idea 1 + Supporting Idea 1
- Main Idea 2 + Supporting Idea 2
- Main Idea 3 + Supporting Idea 3
- Conclusion
From there, we constructed our final essay. My group's essay title was 3 ways companies attract consumers, and here's how our end piece looked like:
And of course our essay, done by each member:
Three Ways Companies Attract Consumers
Introduction: Chelsea
A consumer is a purchaser of a good or service in retail or organization that uses economic services or commodities. Consumer is one of the most important character in a business category because in economic systems, consumers are utilities expressed in the decision to trade or not. They can make the decision whether or not to purchase an item at the store, and they can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer. Which is why it is important to attract more consumers when it comes to business. There are a few ways to attract more consumers such as provide creative advertisements, have sales and promotions during festive seasons so that the sales can be boosted up rapidly. Besides that, it is also vital to provide good services to consumers. It is important to attract consumers and it is even more important to maintain the sale hence the customers will stay loyal to your products.
Main Idea 1: Stefanie
The first way companies can attract consumers is through the use of advertisements. The word advertisement, according to the Oxford English Dictionary means “a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.” Hence, companies need to come up with the perfect advertisement that is suitable with its targeted group of potential customers. For example, if a company sells adult-diapers, it makes no sense if they were to advertise it to mothers with babies who need children-diapers instead. Another way for companies to come up with an attractive advertisement is to ensure that they are produced in such a creative way, the human mind is unable to forget it. Let’s take a look at McDonalds, one of the most popular fast food chains in the world. They have their own customized branding. If we see a large red sign with a giant yellow “M” on it, we will automatically know that the fast food chain is McDonalds. This is because McDonalds has successfully incorporated bright colours, a brilliant design and a catchy slogan as their brand. However, companies need to be aware that certain advertisements will cause the potential consumers to feel irritated, especially if they appear all the time and in all places. A good example is the Google App “Vungle” and “Karaoke on Mobile.” They are among the most advertised mobile phone game and they are basically on all sites. Advertisement repetition causes clients to feel annoyed and pressured, which they will go all the way to avoid buying or using that particular service of game. Hence, it is important that companies establish their own unique advertisement that isn’t forced upon its clients.
Main Idea 2: Raeesah
In addition, yet another technique companies use to draw consumers into buying their products is by providing them with good service. These companies or stores hire employees after doing thorough background checks to be certain that they are certified to promote their products to the customers. The workers are always on call, whether at the store or online, and are ready to solve any problems or inconvenience faces by the consumers. There are times when the customers have certain questions about the product they are about to purchase, therefore the workers should always be there to provide them with an explanation so as to not leave them confused. The workers should also be trained to practice a healthy work ethic, as this is important to maintain a good relationship between the company and the consumers. For example, when a customer walks into the store, they should be greeted with a smile and a thank you before they leave. Furthermore, every company should have a basic idea or knowledge about who their clients are as well as their preferences so that it is easier to influence them into buying the products. Through these measures, the company ensures that the consumers are satisfied enough with the service and goods that are provided at the particular store or company and almost certainly guarantees a second return from them.
Main Idea 3: Fazrini
Another way that companies use to attract consumers is by doing sales promotions. Sales promotions are where the products of the company will be sold with lower price, especially during festival seasons, compared to the usual days and it is definitely a good strategy set by the companies because consumers are easily attracted by the cheap products. Not only that, it is very important for companies to come out with the right techniques of selling their products which means the sales promotions should also include the discounts and benefits for the consumers who decided to register as a member. For example, Padini Concept Store will have year-end sales every year and they also have membership card which provide 30% discounts for their members during their birthday month. Hence, sales promotions can be very effective and will definitely boost company sales.
Conclusion: Athirah
Anticipating the needs of current and future customer is critical to business success. “If you take care of the customer, profits will come”. No matter how great the product or service, the business will not make any money unless customers are willing to buy them. No customers, no business. Advertisements, services, and sales are the most effective ways to attract customers and be the medium to meet the customer needs.
Cool right? That's all for now! Bye!